Digital marketing Training In Chennai

If you wish to join the best Digital Marketing training institute in Chennai then you have come to the right place, Upshot Technologies in Chennai. Because we are the ones successfully providing the best Digital Marketing training in Chennai with experienced marketers as trainers, advanced computer lab and an unparalleled placement support system. With all these features, we have easily attained the 100% placement ratio in all our batches and earned the name “best Digital Marketing training institute in Chennai.

About Digital Marketing:

  Marketing of products or services using digital technologies such as Internet, mobile phones, display advertising and many other digital platforms.
  Digital marketing uses many methods such as search engine optimization (SEO), display advertising, content marketing, campaign marketing, e-commerce marketing, e-mail direct marketing, e-books and games etc.
  It has competitive advantage over traditional marketing by means of cost, reach, availability, easy to create and use and many other features of digital marketing.
  The International Chamber of Commerce (ICC) has framed rules called as ICC Codes for all marketing communications using digital interactive media and platform.
  Lots of methods and software are used in digital marketing such as social media marketing, Google AdWords and digital content creating tools. However, our course will cover all the important and latest methods and tools available.

If you wish to join the best Digital Marketing training institute in Chennai then you have come to the right place, Upshot Technologies in Chennai. Because we are the ones successfully providing the best Digital Marketing training in Chennai with experienced marketers as trainers, advanced computer lab and an unparalleled placement support system. With all these features, we have easily attained the 100% placement ratio in all our batches and earned the name “best Digital Marketing training institute in Chennai

Syllabus
  Designed experts to fulfil the shortage of Digital Marketers in the industry.
  Extensive with all the concepts and technologies used in Digital Marketing.
  Prepared to infuse the skills expected from an expert Digital Marketing professional.
  Updated often to include the recent developments and the latest practices in the Digital Marketing.
  Includes real-time projects in Digital Marketing for practical experience.

Trainers
  Experienced professionals with a decade-long career in Digital Marketing.
  Have in-depth knowledge and work experience in the concepts and the technologies used in Digital Marketing.
  Passionate teachers and successful Digital Marketers.
  Conduct special doubt clarification sessions after every class and before the practical sessions for better understanding.
  Provide technical guidance if the students need them to practice at home.

Infrastructure
  Up-to-date lab with the all the software tools needed for Digital Marketing.
  Projector-friendly smart classrooms to show live demos of Digital Marketing.
  Video-conferencing enabled halls to conduct webinars on the latest developments in Digital marketing.
  Sophisticated lab with technical assistants to help our students practice.
  Free high-speed Wi-Fi to help our students learn more about Digital Marketing.

Placement
  Guaranteed jobs for all the students who complete our Digital Marketing training.
  Dedicated placement team to get all our students placed at the earliest opportunity.
  Guidance to prepare persuasive resumes and video resumes.
  Quality study materials to help our students prepare for the interviews.
  Mock tests and interviews to make our students ready.

Some other advantages of our Best Digital Marketing training in Chennai are listed below:

  Flexible batch timings suitable for college students, freshers, freelancers, employed IT professionals and entrepreneurs.
  Affordable fees structure to benefit all the students of our training.
  Quality study materials that are simple and clear than all other materials available online.
  Access to an online library containing information about Digital Marketing.
  Corporate training and special 1-to-1 training can be arranged if requested.

Advanced Digital Marketing Course Syllabus

MODULE 1: BASICS DIGITAL MARKETING
  Introduction To Online Digital Marketing
  Importance Of Digital Marketing
  How Internet Marketing Works?
  Traditional Vs. Digital Marketing
  Significance Of Online Marketing In Real World
  Increasing Visibility
  Visitors’ Engagement
  Bringing Targeted Traffic
  Lead Generation
  Converting Leads
  Performance Evaluation

MODULE 2: ANALYSIS AND KEYWORD RESEARCH
  Market Research
  Keyword Research And Analysis
  Types Of Keywords
  Tools Used For Keyword Research
  Localized Keyword Research
  Competitor Website Analysis
  Choosing Right Keywords To The Project

MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)
  Introduction To Search Engine Optimization
  How Search Engine Works?
  SEO Fundamentals & Concepts
  Understanding The SERP
  Google Processing

MODULE 4: ON PAGE OPTIMIZATION
  Domain Selection
  Hosting Selection
  Meta Data Optimization
  URL Optimization
  Internal Linking
  301 Redirection
  404 Error Pages
  Canonical Implementation
  H1, H2, H3 Tags Optimization
  Image Optimization
  Optimize SEO Content
  Check For Copy scape Content
  Landing Page Optimization
  No-Follow And Do-Follow
  Indexing And Caching
  Creating Xml Sitemap
  Creating Robot.Txt
  SEO Tools And Online Software

MODULE 5: OFF PAGE OPTIMIZATION
  Link Building Tips & Techniques
  Difference Between White Hat And Black Hat SEO
  Alexa Rank, Domain
  Authority, Backlinks
  Do’s & Don’ts In Link Building
  Link Acquisition Techniques
  Directory Submission
  Social Bookmarking Submission
  Search Engine Submission
  Web 2.0 Submission
  Article Submission
  Press Release Submission
  Forum Submission
  PPT Submission
  PDF Submission
  Classified Submission
  Business Listing
  Blog Commenting

MODULE 6 : SEO UPDATES AND ANALYSIS
  Google Panda, Penguin, Humming Bird Algorithm
  How To Recover Your Website From Google Penalties
  Webmaster And Analytics Tools
  Competitor Website Analysis And Backlinks Building
  SEO Tools For Website Analysis And Optimization
  Backlinks Tracking, Monitoring And Reporting

MODULE 7: LOCAL BUSINESS & LISTING
  Local Business Listing – Optimizing Your Local Search Listings To Bring New Customers Right To Your Business
  Creating Local Listing In Search Engine
  Google Places Setup (Including Images, Videos, Map Etc)
  Placing Web Site On First Page Of Google Search
  Lean To Make Free Online Business Profile Page
  How To Make Monthly Basis Search Engine Visibility Reports
  Verification On Listing , Google Reviews

MODULE 8 : GOOGLE ADWORDS OR PAY PER CLICK MARKETING(SEM)
  Google Adwords (SEM)
  Introduction To Online Advertising And Adwords
  Adwords Account And Campaign Basics
  Adwords Targeting And Placement
  Adwords Bidding And Budgeting
  PPC Basic
  Adwords Tools
  Opportunities
  Optimizing Performance
  Ads Type
  Bidding Strategies
  Search Network
  Display Network
  Shopping Ads
  Video Ads
  Universal App Ads
  Tracking Script
  Remarketing
  Performance Monitoring And Conversion Tracking
  Reports
  Bing Ads (PPC)
  Introduction To Campaigns And Ad Groups
  Importing Campaigns, Ad Groups And Keywords
  Bidding And Traffic Estimation
  Import From Google Adwords
  Ads Creation
  Choosing Right Keywords
  Bing Ads Reports
  Conversion Tracking With Campaign Analytics
  Bing Ads Editor Account Management Tips
  Bing Ads Editor Campaign Optimization

MODULE 9 : SOCIAL MEDIA OPTIMIZATION (SMO)
  Social Media Optimization (SMO)
  Introduction To Social Media Networks
  Types Of Social Media Websites
  Social Media Optimization Concepts
  Facebook Page, Google+, LinkedIn,
  YouTube, Pinterest,
  Instagram Optimization
  Hash tags And Mentions
  Image Optimization And Networking
  Micro Blogs For Businesses

MODULE 10: SOCIAL MEDIA MARKETING (SMM)
  Facebook Optimization
  Fan Page Vs Profile Vs Group
  Creating Facebook Page For Business
  Increasing Fans And Doing Marketing
  Connecting Apps With Fan Pages
  Facebook Analytics
  Data Based Management And Lead Generation
  Facebook Advertising And Its Types In Detail
  Creating Advertising Campaigns,
  Payment Modes
  CPC Vs CPM Vs CPA
  Conversion Tracking
  Power Editor Tool For Advertising
  Twitter Optimization
  Introduction To Twitter
  Creating Strong Profiles On Twitter
  Followers, ReTweets, Clicks,
  Conversions, HashTags
  Product Brand Promotion And Activities
  App Installs And Engagement
  Case Studies
  Conversion Tracking And Reporting
  LinkedIn Optimization
  What Is LinkedIn?
  Individual Profile Vs. Company Profile
  Database Management And Lead Generation
  Branding On LinkedIn
  Marketing On LinkedIn Groups
  LinkedIn Advertising
  Increasing ROI Through LinkedIn Ads
  Conversion Tracking And Reporting
  YouTube Optimization
  Channel Creation
  In Display Ads
  Video App Install Promotion
  Video Shopping Promotion
  Google Plus
  Features
  Tools & Techniques
  Google + 1
  Google Plus For Businesses

MODULE 11: WEB ANALYTICS
  Getting Started With Google Analytics
  Navigating Google Analytics
  Traffic Sources
  Content
  Visitors
  Goals & Ecommerce
  Actionable Insights And The Big Picture
  Live Data
  Demographics
  Module 9 : Google Webmaster Tool
  Adding Site And Verification
  Setting Geo Target Location
  Search Queries Analysis
  Filtering Search Queries
  External Links Report
  Crawls Stats And Errors
  Sitemaps
  Txt And Links Removal
  Html Suggestions
  URL Parameters (Dynamic Sites Only)

MODULE 12 : WEB MATER TOOLS
  Adding site and verification
  Setting Geo target location
  Search queries analysis
  Filtering search queries
  External Links report
  Crawls stats and Errors
  Sitemaps
  txt and Links Removal
  HTML Suggestions
  URL parameters (Dynamic Sites only

MODULE 13: CONTENT MARKETING
  Introduction To Blogs
  Setting Up Your Own Blog
  The Importance Of SEOs
  Content Duration & The Art Of Content Planning
  Creating A Compelling Personality For Your Content
  How To Monetize Your Blog

MODULE 14: MOBILE MARKETING
  Importance Of Mobile Marketing
  In Current Scenario
  Fundaments Of Mobile Marketing
  Forms Of Mobile Marketing
  Geo-Targeting Campaigns For Mobile Users
  Measuring And Managing Campaign
  App & Web – Mobile Advertising
  Content Marketing
  Mobile Targeting And Segmentation
  SMS Marketing
  Case Studies On App Advertising

MODULE 15: VIDEO MARKETING
  Importance Of Video Marketing
  Understanding Video Campaigns
  YouTube Marketing (Video Ads)
  Types Of YouTube Ads
  In-Display And In-Stream Ads
  Using YouTube For Businesses
  Developing YouTube Marketing Strategies
  Video Ad Groups
  Targeting Options
  Understanding Bid Strategies
  Bringing Visitors To Your Website
  Via YouTube Videos

MODULE 16: WORDPRESS SEO CONCEPTS
  Using Word Press How To Do SEO Works

MODULE 17: CREATING A NEW SIMPLE WEBSITE
  Creating A Simple Website For Your Business/Work Using Html Coding

MODULE 18: EMAIL MARKETING
  Using Bulk Email Service To Boost Your Business

MODULE 19: SMS MARKETING
  Using Bulk SMS Service To Boost Your Business

MODULE 20: LIVE PRACTICALS
  Live Practical Experience

MODULE 21: INTERVIEW PREPARATION
  Resume Preparation
  Interview Question Preparation

There are no official certifications available for Digital Marketing. However, when you are studying at the best Digital Marketing training institute in Chennai, you can do something more valuable than a certification. That is your own projects in Digital Marketing. These projects and the experience that you gain from them will have a huge positive impact in your interview and help you in your career too. That is why, we made it mandatory to do your own projects as the final assessment of our training. This is one of the many benefits of joining the best Digital Marketing training in Chennai. Also when you are studying at the best Digital Marketing training institute in Chennai, you don’t have to worry about getting a job in Digital Marketing domain. As soon as you complete our Digital Marketing training, we will help you get a job without any certification. Studying at the best Digital Marketing training institute in Chennai will have its benefits even if there is no official certification available.

After completing the best Digital Marketing training in Chennai, you will have numerous career options available to you anywhere on the world. Some of the career options that you can choose, are listed below:

  Digital Marketing Executive
  Digital Marketing Specialist
  Digital Marketing Manager
  Digital Marketing Freelancer
  Brand Marketing professional
  Digital Marketing Trainer

Apart from the options above, some other career options are also available to you such as promotions, switching job to a new company or even starting your own digital marketing business. Our placement team will ensure that all our students have started their career as soon as they successfully complete the best Digital Marketing training in Chennai.

     Best IT training institute in Chennai with Placement

“You don’t have to believe our words that name Upshot technologies as the Best IT training institute in Chennai but you have to believe the words of our students which are spoken from the experience they had from our training

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