Digital marketing Training In Chennai
If you wish to join the best Digital Marketing training institute in Chennai then you have come to the right place, Upshot Technologies in Chennai. Because we are the ones successfully providing the best Digital Marketing training in Chennai with experienced marketers as trainers, advanced computer lab and an unparalleled placement support system. With all these features, we have easily attained the 100% placement ratio in all our batches and earned the name “best Digital Marketing training institute in Chennai.
About Digital Marketing:
Marketing of products or services using digital technologies such as Internet, mobile phones, display advertising and many other digital platforms.
Digital marketing uses many methods such as search engine optimization (SEO), display advertising, content marketing, campaign marketing, e-commerce marketing, e-mail direct marketing, e-books and games etc.
It has competitive advantage over traditional marketing by means of cost, reach, availability, easy to create and use and many other features of digital marketing.
The International Chamber of Commerce (ICC) has framed rules called as ICC Codes for all marketing communications using digital interactive media and platform.
Lots of methods and software are used in digital marketing such as social media marketing, Google AdWords and digital content creating tools. However, our course will cover all the important and latest methods and tools available.
If you wish to join the best Digital Marketing training institute in Chennai then you have come to the right place, Upshot Technologies in Chennai. Because we are the ones successfully providing the best Digital Marketing training in Chennai with experienced marketers as trainers, advanced computer lab and an unparalleled placement support system. With all these features, we have easily attained the 100% placement ratio in all our batches and earned the name “best Digital Marketing training institute in Chennai
Designed experts to fulfil the shortage of Digital Marketers in the industry.
Extensive with all the concepts and technologies used in Digital Marketing.
Prepared to infuse the skills expected from an expert Digital Marketing professional.
Updated often to include the recent developments and the latest practices in the Digital Marketing.
Includes real-time projects in Digital Marketing for practical experience.
Experienced professionals with a decade-long career in Digital Marketing.
Have in-depth knowledge and work experience in the concepts and the technologies used in Digital Marketing.
Passionate teachers and successful Digital Marketers.
Conduct special doubt clarification sessions after every class and before the practical sessions for better understanding.
Provide technical guidance if the students need them to practice at home.
Up-to-date lab with the all the software tools needed for Digital Marketing.
Projector-friendly smart classrooms to show live demos of Digital Marketing.
Video-conferencing enabled halls to conduct webinars on the latest developments in Digital marketing.
Sophisticated lab with technical assistants to help our students practice.
Free high-speed Wi-Fi to help our students learn more about Digital Marketing.
Guaranteed jobs for all the students who complete our Digital Marketing training.
Dedicated placement team to get all our students placed at the earliest opportunity.
Guidance to prepare persuasive resumes and video resumes.
Quality study materials to help our students prepare for the interviews.
Mock tests and interviews to make our students ready.
Some other advantages of our Best Digital Marketing training in Chennai are listed below:
Flexible batch timings suitable for college students, freshers, freelancers, employed IT professionals and entrepreneurs.
Affordable fees structure to benefit all the students of our training.
Quality study materials that are simple and clear than all other materials available online.
Access to an online library containing information about Digital Marketing.
Corporate training and special 1-to-1 training can be arranged if requested.
Advanced Digital Marketing Course Syllabus
MODULE 1: BASICS DIGITAL MARKETING
Introduction To Online Digital Marketing
Importance Of Digital Marketing
How Internet Marketing Works?
Traditional Vs. Digital Marketing
Significance Of Online Marketing In Real World
Bringing Targeted Traffic
MODULE 2: ANALYSIS AND KEYWORD RESEARCH
Keyword Research And Analysis
Types Of Keywords
Tools Used For Keyword Research
Localized Keyword Research
Competitor Website Analysis
Choosing Right Keywords To The Project
MODULE 4: ON PAGE OPTIMIZATION
Meta Data Optimization
404 Error Pages
H1, H2, H3 Tags Optimization
Optimize SEO Content
Check For Copy scape Content
Landing Page Optimization
No-Follow And Do-Follow
Indexing And Caching
Creating Xml Sitemap
SEO Tools And Online Software
MODULE 5: OFF PAGE OPTIMIZATION
Link Building Tips & Techniques
Difference Between White Hat And Black Hat SEO
Alexa Rank, Domain
Do’s & Don’ts In Link Building
Link Acquisition Techniques
Social Bookmarking Submission
Search Engine Submission
Web 2.0 Submission
Press Release Submission
MODULE 6 : SEO UPDATES AND ANALYSIS
Google Panda, Penguin, Humming Bird Algorithm
How To Recover Your Website From Google Penalties
Webmaster And Analytics Tools
Competitor Website Analysis And Backlinks Building
SEO Tools For Website Analysis And Optimization
Backlinks Tracking, Monitoring And Reporting
MODULE 7: LOCAL BUSINESS & LISTING
Local Business Listing – Optimizing Your Local Search Listings To Bring New Customers Right To Your Business
Creating Local Listing In Search Engine
Google Places Setup (Including Images, Videos, Map Etc)
Placing Web Site On First Page Of Google Search
Lean To Make Free Online Business Profile Page
How To Make Monthly Basis Search Engine Visibility Reports
Verification On Listing , Google Reviews
MODULE 8 : GOOGLE ADWORDS OR PAY PER CLICK MARKETING(SEM)
Google Adwords (SEM)
Introduction To Online Advertising And Adwords
Adwords Account And Campaign Basics
Adwords Targeting And Placement
Adwords Bidding And Budgeting
Universal App Ads
Performance Monitoring And Conversion Tracking
Bing Ads (PPC)
Introduction To Campaigns And Ad Groups
Importing Campaigns, Ad Groups And Keywords
Bidding And Traffic Estimation
Import From Google Adwords
Choosing Right Keywords
Bing Ads Reports
Conversion Tracking With Campaign Analytics
Bing Ads Editor Account Management Tips
Bing Ads Editor Campaign Optimization
MODULE 9 : SOCIAL MEDIA OPTIMIZATION (SMO)
Social Media Optimization (SMO)
Introduction To Social Media Networks
Types Of Social Media Websites
Social Media Optimization Concepts
Facebook Page, Google+, LinkedIn,
Hash tags And Mentions
Image Optimization And Networking
Micro Blogs For Businesses
MODULE 10: SOCIAL MEDIA MARKETING (SMM)
Fan Page Vs Profile Vs Group
Creating Facebook Page For Business
Increasing Fans And Doing Marketing
Connecting Apps With Fan Pages
Data Based Management And Lead Generation
Facebook Advertising And Its Types In Detail
Creating Advertising Campaigns,
CPC Vs CPM Vs CPA
Power Editor Tool For Advertising
Introduction To Twitter
Creating Strong Profiles On Twitter
Followers, ReTweets, Clicks,
Product Brand Promotion And Activities
App Installs And Engagement
Conversion Tracking And Reporting
What Is LinkedIn?
Individual Profile Vs. Company Profile
Database Management And Lead Generation
Branding On LinkedIn
Marketing On LinkedIn Groups
Increasing ROI Through LinkedIn Ads
Conversion Tracking And Reporting
In Display Ads
Video App Install Promotion
Video Shopping Promotion
Tools & Techniques
Google + 1
Google Plus For Businesses
MODULE 11: WEB ANALYTICS
Getting Started With Google Analytics
Navigating Google Analytics
Goals & Ecommerce
Actionable Insights And The Big Picture
Module 9 : Google Webmaster Tool
Adding Site And Verification
Setting Geo Target Location
Search Queries Analysis
Filtering Search Queries
External Links Report
Crawls Stats And Errors
Txt And Links Removal
URL Parameters (Dynamic Sites Only)
MODULE 12 : WEB MATER TOOLS
Adding site and verification
Setting Geo target location
Search queries analysis
Filtering search queries
External Links report
Crawls stats and Errors
txt and Links Removal
URL parameters (Dynamic Sites only
MODULE 13: CONTENT MARKETING
Introduction To Blogs
Setting Up Your Own Blog
The Importance Of SEOs
Content Duration & The Art Of Content Planning
Creating A Compelling Personality For Your Content
How To Monetize Your Blog
MODULE 14: MOBILE MARKETING
Importance Of Mobile Marketing
In Current Scenario
Fundaments Of Mobile Marketing
Forms Of Mobile Marketing
Geo-Targeting Campaigns For Mobile Users
Measuring And Managing Campaign
App & Web – Mobile Advertising
Mobile Targeting And Segmentation
Case Studies On App Advertising
MODULE 15: VIDEO MARKETING
Importance Of Video Marketing
Understanding Video Campaigns
YouTube Marketing (Video Ads)
Types Of YouTube Ads
In-Display And In-Stream Ads
Using YouTube For Businesses
Developing YouTube Marketing Strategies
Video Ad Groups
Understanding Bid Strategies
Bringing Visitors To Your Website
Via YouTube Videos
There are no official certifications available for Digital Marketing. However, when you are studying at the best Digital Marketing training institute in Chennai, you can do something more valuable than a certification. That is your own projects in Digital Marketing. These projects and the experience that you gain from them will have a huge positive impact in your interview and help you in your career too. That is why, we made it mandatory to do your own projects as the final assessment of our training. This is one of the many benefits of joining the best Digital Marketing training in Chennai. Also when you are studying at the best Digital Marketing training institute in Chennai, you don’t have to worry about getting a job in Digital Marketing domain. As soon as you complete our Digital Marketing training, we will help you get a job without any certification. Studying at the best Digital Marketing training institute in Chennai will have its benefits even if there is no official certification available.
After completing the best Digital Marketing training in Chennai, you will have numerous career options available to you anywhere on the world. Some of the career options that you can choose, are listed below:
Apart from the options above, some other career options are also available to you such as promotions, switching job to a new company or even starting your own digital marketing business. Our placement team will ensure that all our students have started their career as soon as they successfully complete the best Digital Marketing training in Chennai.
Best IT training institute in Chennai with Placement
“You don’t have to believe our words that name Upshot technologies as the Best IT training institute in Chennai but you have to believe the words of our students which are spoken from the experience they had from our training