Search Engine Optimization (SEO) Training – No.1 Institute in Chennai” If you wish to join the Best Search Engine Optimization training in Chennai then you have come to the right place, Upshot Technologies in Chennai. Because we are the ones successfully providing the best Search Engine Optimization training in Chennai with hugely experienced professionals and a state-of-the-art computer lab. With all these features and a dedicated placement team, we have easily achieved 100% placement in all our batches and earned the name “Best Search Engine Optimization training institute in Chennai”.
About Search Engine Optimization (SEO):
- SEO is the process of increasing the online visibility of a website or a web page in a search engine’s unpaid results (i.e.) excluding the paid promotion.
- SEO can target all search results such as image search, video search, academic search, news search, and even the industry-specific vertical search engines too.
- SEO programmers have to know how search engines work, the algorithms which dictate search engine behavior, what people search for and the search terms or keywords.
- There are two categories of SEO techniques namely White hat and Black hat. White hat is approved by the search engine companies and Black hat is not.
SEO is one of the marketing techniques in Internet and it is not suitable for all businesses. Also, it can only increase the visibility and bring more visitors.
Upshot Technologies is one of the premier training institutes in Chennai and has been successfully providing the Best Search Engine Optimization training in Chennai. With experienced professionals, state-of-the-art computer lab and a dedicated placement team, we have proved time and again that we are the Best Search Engine Optimization training institute in Chennai. A list of special features of our SEO training is given below:
Some other advantages of our Best Search Engine Optimization training course in Chennai are listed below:
- Convenient batch timings suitable for college students, freshers, working professionals, freelancers and entrepreneurs.
- Affordable fees structure to help as many students as possible with join our SEO training.
- In-house developed study materials that are simple than all other materials.
- Access to our online library containing information about SEO and its tools.
Corporate training and special 1-to-1 training are available for those who request.
Conduct simulated tests and interviews to help our students get placed.
SEO Training Course SyllabusMODULE 1: BASICS DIGITAL MARKETING
- Introduction To Online Digital Marketing
- Importance Of Digital Marketing
- How Internet Marketing Works?
- Traditional Vs. Digital Marketing
- Significance Of Online Marketing In Real World
- Increasing Visibility
- Visitors’ Engagement
- Bringing Targeted Traffic
- Lead Generation
- Converting Leads
- Performance Evaluation
MODULE 2: ANALYSIS AND KEYWORD RESEARCH
- Market Research
- Keyword Research And Analysis
- Types Of Keywords
- Tools Used For Keyword Research
- Localized Keyword Research
- Competitor Website Analysis
- Choosing Right Keywords To The Project
MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)
- Introduction To Search Engine Optimization
- How Search Engine Works?
- SEO Fundamentals & Concepts
- Understanding The SERP
- Google Processing
MODULE 4: ON PAGE OPTIMIZATION
- Domain Selection
- Hosting Selection
- Meta Data Optimization
- URL Optimization
- Internal Linking
- 301 Redirection
- 404 Error Pages
- Canonical Implementation
- H1, H2, H3 Tags Optimization
- Image Optimization
- Optimize SEO Content
- Check For Copy scape Content
- Landing Page Optimization
- No-Follow And Do-Follow
- Indexing And Caching
- Creating Xml Sitemap
- Creating Robot.Txt
- SEO Tools And Online Software
MODULE 5: OFF PAGE OPTIMIZATION
- Link Building Tips & Techniques
- Difference Between White Hat And Black Hat SEO
- Alexa Rank, Domain
- Authority, Backlinks
- Do’s & Don’ts In Link Building
- Link Acquisition Techniques
- Directory Submission
- Social Bookmarking Submission
- Search Engine Submission
- Web 2.0 Submission
- Article Submission
- Press Release Submission
- Forum Submission
- PPT Submission
- PDF Submission
- Classified Submission
- Business Listing
- Blog Commenting
MODULE 6 : SEO UPDATES AND ANALYSIS
- Google Panda, Penguin, Humming Bird Algorithm
- How To Recover Your Website From Google Penalties
- Webmaster And Analytics Tools
- Competitor Website Analysis And Backlinks Building
- SEO Tools For Website Analysis And Optimization
- Backlinks Tracking, Monitoring And Reporting
MODULE 7: LOCAL BUSINESS & LISTING
- Local Business Listing – Optimizing Your Local Search Listings To Bring New Customers
Right To Your Business
- Creating Local Listing In Search Engine
- Google Places Setup (Including Images, Videos, Map Etc)
- Placing Web Site On First Page Of Google Search
- Lean To Make Free Online Business Profile Page
- How To Make Monthly Basis Search Engine Visibility Reports
- Verification On Listing , Google Reviews
MODULE 8: CREATING A NEW SIMPLE WEBSITE
- Creating A Simple Website For Your Business/Work Using Html Coding
MODULE 9: EMAIL MARKETING
- Using Bulk Email Service To Boost Your Business
MODULE 10: SMS MARKETING
- Using Bulk SMS Service To Boost Your Business
MODULE 11: LIVE PRACTICALS
- Live Practical Experience
MODULE 12: INTERVIEW PREPARATION
- Resume Preparation
Interview Question Preparation
There are no official certifications available for Search Engine Optimization. However, when you are studying the best Search Engine Optimization training in Chennai, you can have something more valuable than certification. That is your own projects in Search Engine Optimization and the experience you get from those projects. These projects and the experience that you gain from them will have a huge positive impact in your selection for the job and can help you in your career. That is why, we made it mandatory to do own projects as the final assessment of our training. This is one of the many benefits of joining the best Search Engine Optimization training institute in Chennai. Since you are studying at the best SEO training institute in Chennai, you don’t have to worry about getting a job. As soon as you complete our Search Engine Optimization training, we will help you get a job in SEO domain without any certification required. Studying at the best Search Engine Optimization training institute in Chennai will have its benefits even if there is no official certification available.
After completing the best Search Engine Optimization training in Chennai, you will have abundant job opportunities from all over the world. Some of the designations you can try, are listed below:
- SEO Executives
- SEO Specialists/Experts
- SEO Analysts
- Black Hat SEO
Apart from the jobs above, some other career options are also available to you such as promotions, switching job to a new company and teaching Search Engine Optimization at training institutes. You can even start your own business in SEO. Our placement team will do everything to help you have a great career in SEO and make sure that you feel proud to have chosen the best Search Engine Optimization training in Chennai.
Best IT training institute in Chennai with Placement
“ You don’t have to believe our words that name Upshot technologies as the Best IT training institute in Chennai but you have to believe the words of our students which are spoken from the experience they had from our training